If you enjoy marketing, writing and creative thinking, then you may consider a career in public relations. Public relations is a field that is almost always hiring entry level employees, giving you plenty of job options after finishing a four-year degree. Many that go into this field have a Marketing or PR degree although a combination of degree study and work experience is more valuable in today’s current job market than degree alone. Graduates have the option of starting internships and working in different environments from large operations to small boutique firms.
I had the pleasure of meeting one woman who has made a name for herself in the PR industry of Australia. Dani Lombard starting working in PR after her college graduation and later started her own firm, Dani Lombard Public Relations. She is an ambitious, particular, educated woman with a stylish flair, making her the perfect person to promote the image you envision for your brand. After all, as she says on her website; “At the end of the day, PR isn’t about champagne launches and long lunches daaarling- it’s about making your phone ring. About helping your brand reach determined outcomes, faster.”
On top of running her own company, Dani throws events to raise money each year to train with CanToo, an organization that trains marathon runner free of charge, all registration fees going to Cure Cancer Australia. Together she, along with our student team, created a 7-course cocktail party for over 200 guests that raised over $10,000. For her contribution of over $25,000 in three years along with her savvy PR skills, she was named one of Dynamic Business’ 2012 Business Women of the Year. To learn more about Dani and her company, visit her website.